Chief Marketing Officer
Head of Growth.

Gains runs one of the longest-standing perpetuals exchanges in DeFi. Traders get 300+ markets across crypto, forex, commodities, stocks and indices, all settled on-chain against a shared liquidity vault instead of a per-pair order book. Leverage goes up to 1000x on FX, 250x on commodities and up to 500x on selected crypto pairs. Live on Arbitrum, Polygon, Base and Solana. No signup, no custodian, no off-chain venue behind the curtain.

The edge is the asset universe and the leverage on top of it. Crypto-only venues cannot follow us into long-tail FX, commodities and exotics, and across most of that universe nobody offers more leverage. That is the reason a trader stays.

You own global distribution for Gains: the strategy, the budget, the channels, the team, and the number at the end of it.

That number is not volume and it is not followers. It is first-time traders acquired and the fees they go on to pay. Traded volume is segmentation. Impressions are not currency here.

Channels in scope, all of them yours

How you sit in the company

You work directly with the Project Leads and alongside Product, Data, BD, Trading and Engineering. You build the system yourself first, then you hire the team that runs it.

Marketing is one of four parallel workstreams in the relaunch. This is what the growth pool is meant to produce, and what we will hold you to.

• KOL retainer program live. 30+ vetted traders and crypto KOLs on monthly retainers, trading on Gains, posting real PnL, bringing their audience with them.
• Affiliates recruited onto rails that already exist. Self-serve referrals are built and live: an affiliate can plug in, track and get paid without a human in the loop. Nobody has gone out and filled it. That part is yours.
• A UGC engine. Briefs, incentives, prize loops and creator tooling that turn traders into permanent top of funnel through PnL screenshots, "only on Gains" angles and market commentary.
• Attribution that survives contact with reality. If you cannot follow a wallet from source through to net contribution, the channel does not get scaled.
• Trader sponsorships and integrator deals. Direct deals with high-volume traders, plus wallets, terminals and third-party apps routing order flow on a transparent revenue share.
• A public competitive benchmark comparing Gains to other perp venues on the metrics where it actually wins.
• Cabal-building. A tight, public community of high-volume Gains traders that compounds through word of mouth and on-chain visibility.
• Monthly public reporting on treasury spend, with attribution. What we spend is reported openly, and that includes your budget.

First and foremost, a crypto-native growth operator able to build global, measurable distribution. Not a brand or communications profile.

Crypto and web native

• Strong grasp of crypto, DeFi, perpetuals and retail trading.
• Active user of crypto's own platforms and codes: X, Telegram, Discord, YouTube and the specialist communities.
• Reads narratives, market cycles, communities, memes and the trust mechanics specific to crypto.
• Can explain a financially and technically complex product in plain language.
• Fluent English, comfortable with an international audience and an international team.

Crypto network and distribution

• Picks partners on audience, credibility and real ability to convert, not on follower count.
• Has negotiated and structured KOL, affiliate and distribution deals.
• Handles tracking, incentives, incrementality, fraud and per-partner concentration.
• Can open new channels well beyond the personal network.

UGC, creators and content

• Has launched and grown UGC or creator-led growth programs.
• Recruits, onboards and runs a creator network at scale.
• Owns briefs, incentives, approval workflows and production cadence.
• Turns crypto narratives and product releases into native content for X, TikTok, YouTube, Telegram and Discord.
• Tests hooks, formats, messages, audiences and calls to action fast.
• Steers content on its effect on acquisition and activation, not on reach.

Growth and performance marketing

• Proven growth track record on a crypto, trading, fintech or consumer product.
• Paid acquisition, affiliates, KOLs, referrals, partnerships, content, community growth and CRM / lifecycle.
• Builds a multi-channel plan and allocates budget on marginal return.
• Runs a fast experiment cadence: hypothesis, campaign, signal, decision.
• Makes weekly scale / modify / kill calls and lives with them.
• Has launched new products, new markets or new geographies.

Analytics and unit economics

• Strong analytical level, fluent in funnels and cohorts.
• Tracks the full path from source to net contribution, wallet by wallet.
• Works in CAC, activation, retention, payback, LTV and net contribution.
• Knows the difference between volume, fees, protocol revenue and actual profitability.
• Works with Data and Product to define instrumentation and to challenge data quality.
• Refuses to scale a channel on impressions, followers, signups or raw volume.

Brand, positioning and creative strategy

• Sharp positioning instinct, and the ability to differentiate Gains in a crowded market.
• Builds one coherent narrative across the product, the brand and the competitive edge.
• Connects performance marketing to brand building rather than trading one against the other.
• Strong copywriting, storytelling and creative direction.
• Understands what traders actually want: trust, execution, market coverage, UX, incentives and reliability.

• Already holds an active crypto network you can actually mobilise: KOLs, creators, affiliates, traders, communities, media and partners.
• Direct experience inside a DEX, CEX, wallet, DeFi protocol, broker or trading product.
• Track record growing a crypto product across several markets or geographies.
• Working knowledge of token mechanics, referrals, incentives, liquidity and community governance.
• Mobile acquisition and app growth.

You do not need all of it. This is the shape of a strong application, and the more of it you can point to with numbers, the better. Apply either way: if the profile is interesting we set up a call.

1. The KOL and creator network you have actually activated.
2. A UGC program you built and grew.
3. Creators, content pieces and campaigns you have operated, in counts.
4. The marketing budget you have directly controlled.
5. First-time customers or traders you acquired.
6. The CAC, retention, revenue, contribution and payback you delivered.
7. One channel you decided to scale, one you changed and one you killed. And why.

• Remote, international, fast. Weekly operating cadence, short decision chains.
• Direct line to the Project Leads. No layer between you and the decision.
• Paid above market, and indexed on performance. A real salary in cash, set above the market rate for the seat, with a performance-linked component on top. The protocol turns over millions in fees a year with a small team, so that upside is funded by what the business actually earns rather than promised against a future round. Numbers are on the table on the first call, not saved for the end.